Embedded finance provider has made three new executive hires to complete its leadership team
Weavr, a London-based technology company that makes it simple for businesses to embed finance and payments into mobile apps and SaaS applications, has announced a substantial expansion of its leadership team.
The news follows Weavr’s recent £7m seed funding announcement which will be used to accelerate the company’s international growth and product development.
With over 30 years’ experience in the payments and fintech sector including leadership roles at Crealogix, Ixaris and Visa, Dave Joyce joins Weavr as its chief operating officer.
Joining straight from running Feedzai’ APAC sales is Daniel Greiller as chief commercial officer. He will oversee all commercial activities, including sales, account management, and marketing.
As Weavr’s new chief financial officer, Regina Lau brings her experience in payments and international business, having held finance and strategy roles at American Express, Global Collect and Ingenico across the US, APAC, and Europe.
The new hires will deliver Weavr’s vision alongside co-founders, Alex Mifsud and Adrian Mizzi, to make building and integrating finance services as simple, flexible, and accessible as other digital software.
Alex Mifsud said: “I’m humbled yet thrilled to welcome a host of new talent to the Weavr leadership team. They each share a passion and wealth of experience within the financial sector, having previously worked at leading financial services companies including Visa, American Express, and Feedzai.”
“The shift to delivering financial services within non-financial applications is just starting to accelerate but has the potential to be the next evolution in financial services delivery. If the bank branch was 1.0, banking apps 2.0, then financial services 3.0 is this ‘embedded’ form of finance. It was the appetite to be at the forefront of the embedded finance revolution that brought each of these hires to Weavr. This highly experienced team means that we can move faster to build the embedded finance platform that innovators in non-financial sectors can rely on to deliver.”
The financial technology company enables innovators to easily integrate financial services into their products. Businesses of all sizes and in diverse industries use Weavr to issue financial accounts and payment cards for their customers, empowering them to collect and make payments in the context of digital applications.