The move to execution:
insights from 2025 research

How SaaS leaders are building advantage with embedded finance – and what’s holding others back.

The gaps, the risks, the opportunity

92% of SaaS leaders expect embedded payments to be live this year – yet many remain uncertain about how to turn that adoption into revenue.

Our research explores how SaaS teams are bridging this gap, how AI compares to embedded finance as an investment area, and who's leading the pack on implementation.
Research shows that product teams are:
  • Under pressure to retain users
  • Comparing AI investments with other levers such as embedded finance
  • Looking for faster paths to impact, not just insight
There's a gap in execution:
  • 85% believe embedded finance can be monetised – but few have a clear path
  • Meanwhile, embedders like Finway generate 2x revenue from users adopting their financial features

  • And Club Employés proves payments can power employee engagement

Catch 'The 6%' comic?

You may have seen, The 6% – our fictional take on those resisting embedded finance

The comic brings to life the findings in our research

Grab the first edition here (PDF)

Innovate with financial features

Streamline your user journey by empowering people to manage all tasks, including financial ones, seamlessly within your app.
Differentiate your platform with embedded finance

Truly seamless integration

With our solution, your brand remains the focal point, allowing your customers to enjoy seamless financial features without any interruptions to their user experience
Your UX, your design - no interruptions with embedded finance