Cardulia was great.
But embedded finance is better.

And 92% of UK product managers agree. Out now, Weavr's latest research explores the 2025 priorities for SaaS product managers. Download the findings below.

Didn't get your copy of The 6%: Cardulia Pryde? Grab it below.

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What's inside the research?

Our researches shares that product teams are:
  • Under pressure to retain users
  • Exploring new ways to drive adoption
  • Balancing feature velocity with technical debt
  • Comparing AI investments with other levers such as embedded finance
  • Looking for faster paths to impact, not just insight
The signals suggest a gap in execution:
  • 92% say embedded payments will be live in their product by the end of 2025
  • 85% believe embedded finance can be monetised – but few have a clear path
  • 51% say reducing churn is their top product priority
  • Only 51% are investing in AI to improve the product experience
The real story behind 'The 6%'

Weavr research found that 94% of finance professionals wanted payments capabilities in their tools. The other 6%? They didn’t.

We imagined why.

The 6% is a fictional exploration of the logic-defying ways finance pros – like Cardulia – appear to function suspiciously smoothly without embedded finance.

But for the other 94%, there’s a more practical path forward.

Miss the comic? Get your copy now

Read the adventures of Cardulia Pryde, featuring Monica Millares. When your product is a battlefield and budgets are the ammunition, Cardulia Pryde plays by her own rules. But when she uncovers a silent war being waged inside the platforms we trust, her next move could change everything.
Read the comic Get the next edition

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Paystratus Group Ltd 2019-2025. All rights reserved.
Weavr is the trading name under which Weavr Ltd (company registered in England and Wales with registration number 13433581) and Weavr (Europe) Ltd, (company incorporated and registered in Malta with company number C98895 whose registered office is at Ardent Business Centre, Triq l-Oratorju, Naxxar NXR 2504 Malta) provide services to legal entities in the UK (Weavr Ltd) and in the EU (Weavr (Europe) Ltd). Weavr Ltd and Weavr (Europe) Ltd are wholly owned subsidiaries of Paystratus Group Limited, a company registered in England and Wales with registration number 11677111 and registered office at 128 City Road, London EC1V 2NX United Kingdom.

For programmes operating in the European Union, the Payment account and Mastercard cards are issued by Paynetics AD with company address 76A James Bourchier Blvd, 1407 Sofia, Bulgaria, company registration number 131574695. Paynetics AD is an electronic money institution authorised and regulated by the Bulgarian National Bank for the issuance of e-money and provision of payment services in the EU. Weavr (Europe) Ltd is acting on behalf of Paynetics AD, as a registered agent on the territory of the EU member states, and is entered into the public register of e-money institutions’ agents kept by the Bulgarian National Bank.

For programmes operating in the United Kingdom, the Payment Account and Mastercard cards are issued by Paynetics UK, Company number 1248133. Paynetics UK is a wholly owned subsidiary of Paynetics AD with its registered address at 1st Floor, 18 Devonshire Row, London, England, EC2M 4RH. Paynetics UK is an electronic money institution authorised and regulated by the Financial Conduct Authority (firm reference number 942777) for the issuance of e-money and provision of payment services in the UK. Weavr Ltd is a distributor of Paynetics UK on the territory of the UK.

To ensure your funds are safe, Paynetics AD and Paynetics UK follow a process known as ‘safeguarding’ which is a regulatory requirement for all EMIs. In this process Paynetics AD, respectively Paynetics UK, keeps your money separate from its own (firm) money and places it in a safeguarding account with a Bank.

Electronic Money issued is not covered by any Deposit Guarantee Scheme which is a government backed scheme offering protection to customers’ funds of up to €100,000 in the EU (£85,000 in the UK under the FSCS) per customer. However, in the event of an insolvency, your funds would remain in the safeguarded account at the designated Bank and separated from Paynetics’ accounts and funds. For further details on the safeguarding, visit https://www.paynetics.digital/safeguarding-of-clients-funds/

Weavr Ltd is registered in the UK as an agent of Yapily Connect Limited (Company No: 11598433), which is authorised and regulated by the Financial Conduct Authority (FCA) under the Payment Services Regulations 2017 as an Authorised Payment Institution (Firm Reference Number: 827001), registered office: 86–90 Paul Street, London, EC2A 4NE.

Paystratus Group Limited provides software and support services to Weavr Ltd and Weavr (Europe) Ltd.
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